--One in five (19%) people read The Carolina Trader in the past week.

--Nearly 20,000 local households read The Carolina Trader each week.

--Readers are comprised of an even 50/50 split of men and women.

--79% of readers are under the age of 60.

--49% of readers are in the 18 to 39 age group.

--54% of readers earn more than $35K.